There are many forms of astrology. What form do astrologers have in newspapers and on the Internet and do their advice really work?
Newspaper and online astrologers write columns based on the sun or the zodiac sign from when a person's birthday begins. For example, if someone is born on August 4th, he is a lion because the zodiac sign Leo begins on July 23rd and ends on August 23rd. So the life of each zodiac sign lasts about 4 weeks.
There are twelve signs of the zodiac, starting with Aries, which run through Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius, Capricorn, Aquarius and finally Pisces.
Each of these signs has unique properties and is determined by four different elements from fire, earth, air and water as well as three different properties known as cardinal, solid and changeable.
And every day the planets sun, moon, Venus, Mars, Jupiter, Saturn, Uranus, Neptune and Pluto form angles to each other, which creates known energies as aspects in astrology. Each has a unique effect and what can be good for a zodiac sign can be challenging for another. There are also good or helpful aspects and difficult and unhelpful ones.
What a media astrologer does is see where the planets are each day in relation to the twelve basic signs of the zodiac. All of these activities must then be described in a way that relates to everyday life - and whether a planetary aspect will be more helpful or challenging.
The art of the media astrologer is to judge which influences have the greatest influence on each of these twelve zodiac signs. Every planet also has a basic energy, for example the sun promotes drive, energy, optimism and is a more masculine force. The moon, on the other hand, is more about emotions, home, care and more feminine principles. Venus is about love, romance, beauty and enjoying the good things in life.
So when the sun is in cancer like now, it promotes a caring environment and helps us focus on where we live, how comfortable we are, or warm and cozy. If one of these properties is missing, the sun motivates us to make improvements.
However, if the moon is in Leo, even though it deals with emotions, this is a proud place for this planet and can see people who shy away from saying how they feel. However, if Venus were in Leo, it would encourage a classy and stylish, well-dressed person or someone who is quite glamorous.
What the media astrologer does is take all of this information and write it every day or week and an overview of each of the twelve zodiac signs in a way that is relevant to the broadest possible cross-section of people.
Now, of course, some people believe that this is far too generalized, and the argument often mentioned is how a twelfth of the population can all have the same day. And of course that is undisputed. However, if a newspaper astrologer is really adept, he can outline the background energies so that people can see the parallels in their own situation.
Media astrologers themselves do not believe that this is the only way to approach this old topic, knowing that each person has their own birth chart based on their date, time, and place of birth, but a daily or weekly column May give the reader helpful insights into a spiritual pit stop on a busy day, week, or month.